As most of you know, my husband, Jeff, has accepted a position with his current company that will require us to move clear across the country–from the dusty desert of Arizona to “Rocket City” (aka Huntsville), Alabama. Thankfully, we have been given ample time to prepare for and execute our relocation. I wish I could say that our timeframe has resulted in a stress-free relocation but alas, it isn’t so. With the sale of a home and subsequent purchase of a new one, there comes some sleepless nights–at least in my experience. Nights spent lying awake strategically planning home staging methods that will–ideally–result in a successful sale. To that end, I came up with the idea to give our house a voice so that it could speak for itself. I would love the opportunity to meet with prospective buyers and share with them all of the reasons why this particular home is so perfect, but I realize that real estate agents tend to frown on that sort of thing. So rather than hovering over buyers like a creepy helicopter homeowner, I’ve put together an informative binder that will highlight not only real estate hotpoints like an open floorplan and gated community, but also the less obvious perks of life lived within these walls. Those details, I believe, are what will truly set our home apart from the competition. Here’s a look at what I’ve come up with.
When prospective buyers first walk into the home, they see this binder on a table with some other staged items–more on those in a future post. Come along with me as I virtually turn the pages of our binder to give you a glimpse.
On the first page, we greet our guests and offer a bulleted list of some of the property’s selling points–things like the open floorplan and 3-car garage. From there, we go through six categories of first-hand information that I thought would prove valuable to a potential buyer.
In this section, I share one year’s worth of billed amounts for electric, natural gas and water service to this property.
Next, I focus on schools. I simply printed the profiles of the appropriate elementary, middle and high schools from an online school rating website.
I also thought it would be helpful to point out how well we cared for and maintained the home. Sharing details about when the house was last painted or when appliances were serviced or replaced demonstrates to buyers that the home is in great condition.
I know that if I were the one doing the buying, I’d be curious about the neighbors. I’d want to know the demographics of the neighborhood, and whether or not there was an obnoxious yapping dog living next door (which, thankfully, there’s not!). This section offers that sort of insight to prospective buyers.
This is where the personal touch comes in. I included this section because I wanted to share some of the best parts of life in this house. Spring buyers might otherwise not consider how fun our once-yearly desert snowfall can be, or how perfect a backyard bonfire under the Harvest Moon is.
In the last section, I included a cleaned-up version of the floorplan that was given to us when we began the building process.
Just for fun, I also put in some photos of the home under construction.
Our relocation is at the forefront of my mind so I hope you don’t mind my sharing some of the process here on the blog. Expect it to continue in future posts! Next time, I think I’ll share a couple of the staged vignettes we’ve put together.
**UPDATE** I’ve had several requests to share the file for a printable cover page for a home staging binder and have happily done so!
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